The Question: How does a unique concept that features a relatively unknown food preparation style educate consumers on usage and effectively communicate what their brand is? The Answer: Design and position a Brand-driven concept where the positive benefits of the consumer being in total control of the experience and Mongolian Barbeque are synergized by BrandStand in a new concept positioning of "You Rule". Key Result: bd's and BrandStand Group were the recipients of the National Restaurant Association's "Innovator Award". Click here to view "Table Tent Sample"

Letter of Recommendation

"We were very impressed with the level of results that were delivered. BrandStand has a clear understanding of our business and the Brand Audit Surveys generated opportunities that gave us a clear path to where we need to focus our attention in order to move forward."

Heather Eppink, August 2001 VP of Marketing

Articles & Awards

Congratulations to BD's Mongolian Barbaque for Winning Innovative Concept of the Year!

Congratulations to our Friends at bd's mongolian barbeque on winning the Restaurant Marketing Magazine 2002 Restaurant Innovators Award. It has been a pleasure working with you and your group this year and we are proud to have helped in this endeavor. We have really enjoyed our "friends taking care of friends" relationship and look forward to working with you in 2003! Good Luck!