The Question:
How do you position this 20-year-old classic steak house concept to compete with a wave of competitive intrusion from chain competition?

The Answer:
Through intensive marketplace diagnostics, BrandStand Group worked to reposition and market the concept a true casual comfort dining selection enhancing the concepts "historical locations" and background.

Key Result:
Barbeque product launch marketing campaign returned over 7.5% and drove concepts sales.

Radio Sample (mp3)

Click here for view our New Menu Sample