The Question:
What did national Mexican food leader, Don Pablos do when their sales took a little siesta?

The Answer:
BrandStand implemented a series of of direct marketing campaigns based on constructed targeting models to put the sizzle back in Don Pablos' sales.

Key Result:
Don Pablos saw a 7 1/2% redemption on the past 2 marketing campaigns with BrandStand.

Don Pablos Mailer

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