The Question:
What do you do with a concept that is 30 years old and facing modern competitive intrusion?

The Answer:
BrandStand Group began with a thorough brand audit that lead them to propose a more modern, more efficient prototype unit. This, coupled with a marketing facelift and new website design has lead Erik's to become a force to be reckoned with in 2003.

Key Result:
Erik's now has a brand new look and feel that has re-energized their marketplace.

Erik's Menu

Erik's Salad Menu

Erik's Soups On Mailer

Erik's What's New

Erik's Spring Specials

Website Design, click to view site.