The Question:
How does a Mexican concept expand its territory and open new locations at a higher sales volume to offset the rising costs of real estate and construction?

The Answer:
Launch a new brand positioning that creates excitement in existing markets and couple that with a strategic new unit marketing program to fully leverage the pre and post-opening period to influence guests dining patterns.

Key Result:
New Unit opening sales performing 80% higher than opening historical average.

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Letter of Recommendation

"Boy am I glad I listened to you because not only have our sales exceeded expectations, but our staff understands the game"

Jose Cuevas, June 2001 Founder/CEO JumBurrito

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