The Question: How do you take a classic diner concept and make it unique to consumers without offending their traditional ideas? The Answer: BrandStand Group repositioned Silver Diner as a place with American Classics, Today's Tastes, allowing them to send a message to consumers that they are your traditional diner experience, with a more modern, unique flare. Key Result: Silver Diner is proud to report that their sales are up 30% from last year's, and their management-recruiting piece is up for an award at the next MUFSO convention! 2005 Father's Day Offer Tyson's Blueplate Mailer Website Design, click to view site.

Letter of Recommendation

What impresses me the most is their dedication to my business. I have a marketing group to partner with that will help me keep defining who the Silver Diner is, stay focused on the quest, stay strategic. Where the "rubber hits the road" their discipline, depth and a "roll-up-the-sleeves" attitude has proven to be an asset. The results are here. I am pleased to tell you that over the course of the year that we have worked with the BrandStand Group, we have managed to achieve double-digit store sales increases!

Robert Giaimo, President and CEO Silver Diner, Inc. July 2000