Tim Cusick
Founder, President

Timothy brings over 15 years of diversified experience within the Food Service Industry to the BrandStand team.

Working in the food service business while attending Shippensburg University, where he earned his degree in education, Tim discovered a love for the hospitality industry. Upon graduation, he joined Bob Evans Restaurants as assistant manager. Quickly promoted through the ranks, Tim was trained on the basics of all restaurant operations, management and controls. In 1990 he joined Silver Diner Development Inc, founders of the Silver Diner, where he last held the positionof Vice President of Operations. Involved early in this rapidly expanding organization Tim was an active participant in the startup and growth of this now publicly traded restaurant chain.

Susan Goodwin
Account Execuctive

Susan brings over 9 years of Direct Marketing experience to the BrandStand Team!

Upon graduation from Indiana University of Pennsylvania, Susan began working for Harte-Hanks Direct Marketing where she learned direct mail, retail marketing, list procurement, database management, postal regulations, and account management skills. During her eight plus years with Harte-Hanks, Susan managed retail clients, specializing in time sensitive, purchase based, direct marketing programs. Focusing specifically on direct mail marketing strategies based on point of sale purchase behaviors, using response vehicles and real time database enhancement to ensure quick reaction back to the customer with additional marketing related to the original purchase. Susan's focus on developing purchased based marketing activities allowed her to improve her retail client sales during challenging economic times. Susan's most recent experience has been with USA Direct, Inc. where she became more involved in the production of direct mail for various core clients.

A graduate from Indiana University of Pennsylvania where she majored in Business Management, Susan also completed a business management internship at Hershey Foodservice; here she learned all aspects of the food service industry.

Susan brings over 9 years of Direct Marketing Experience to the BrandStand Group Inc. Her experience includes eight plus years with Harte-Hanks, Susan managed retail clients, specializing in time sensitive, purchase based, direct marketing programs.

Jessica Katherman
Account Manager

Jessica graduated with a Bachelor’s degree in English literature and a minor in Sociology from Millersville University in 1998.

Her career began as a credit analyst for a large distributing company, however she wished to utilize her creativity and expand her knowledge of the business world and therefore changed her career path towards Marketing. Jessica, our resident “Food Critic” has quite a unique perspective regarding the industry.

Jessica is an Account Manager at BrandStand Group working primarily with our West Coast Clients. She is a valuable member of our team.

Michelle Lebo
Graphic Designer

Michelle brings a creative mind fresh out of college to the BrandStand team.

As a May 2005 graduate of Penn State University's Graphic Design department, Michelle learned all the essentials of graphic design on top of a liberal arts background. While attending Penn State and for a short while afterwards, Michelle worked in the food service industry and gained an understanding for restaurant design. With an eye for design and sharp problem solving skills Michelle is ready to take on all of BrandStand's clients' design needs.