Finding a niche can deliver sales for smaller pizza chains.

Hammered by trade-down, full service is rolling out less-expensive offerings.

Experts advise brands to register defensively, remain vigilant.

Restaurant chains are using a cross-section of techniques to get customers to think healthy without beating them over the head with it.

Understanding diversity of restaurant industry important to reach key players.

When it comes to a company's marketing program, few executives know what to expect. "How can we evaluate our marketing program? How will our investment translate into increased sales?" Although the questions seem to hit the target, they actually miss the mark when it comes to marketing.

Marketing your restaurant online is a GREAT idea! Just to give you an idea how much potential there is - at Overture/Yahoo they get 26,045 searches a day for “american restaurant”. Yes, that is per day. “Chinese restaurant” is 19,975 searches per day.