The Brand Audit is a fundamental review of your Brand that sets the stage for ongoing brand evolution and successful growth. A logically regressed guest model and predictive lift round out the process, driving future targeting of all branding and marketing campaigns.

PERCEPTUAL MAPPING

Our research is "guest-centric", assessing the strength of your Brand by comparing guest and marketplace perceptions of specific attributes to those of your competitive set. The result is an understanding of your Brand's ability to lead guests through the stages of Awareness, Trial, Repeat & Loyalty - Conversion Ratios - and its effectiveness in generating top of mind awareness and usage compared with your competitive set.

BEST GUEST MODELING

A successful marketing program identifies and targets existing loyal guests and people like them. Using powerful data analytics, we develop a multi-variant "best guest" model to understand who your guests are and how they interact with your brand. Nielsen PRIZM Clusters are used to help identify the psychographic characteristics of these guests, and find similiar, prospective customers in your surrounding market.

MARKETING MANAGEMENT

BrandStand Marketing Group translates the insights from the Brand Audit into an actionable Annual Marketing Plan. A full Brand Architecture is created to shape internal and external brand & marketing tactics, campaigns and initiatives.

BrandStand Marketing Group becomes your fully outsourced solution for your marketing program, coordinating all marketing initiatives and projects, creative briefs, budgets and calendars to guide implementation of your plan. Our Account Management and Creative team will work hand-in-hand with you to design the tactics, oversee production and execution, track results and report your Return on Marketing Investment.